POLIAKOV, the Vodka of Extreme (extreme what??), unveils this its new digital experience: POLIAKOV Ice Quest. POLIAKOV Vodka developed this experience in virtual reality (VR) using the HTC Vive headset. POLIAKOV Vodka recreated its unique freezing and futuristic universe through an immersive VR video game. “We wanted to ensure maximum interactions for the player,” said William PLOQUIN-MAURELL, international […]