Chewbacca mom is one of the best things that could have ever happened to what already was a really cool toy mask. It works not because it was a canned viral marketing campaign, but because Chewbacca mom (Candace Payne) was completely genuine for her love of the silly toy. It’s not often that something goes viral simply for being a happy bit of fun, so her new-found fame is refreshing.
That being said you just knew that Disney would jump on this and ride that train straight to the bank. That has happened, of course, but in this instance it feels fun, lighthearted and not at all forced down out throats. Payne appeared on the James Corden show with mask and was even joined by J.J. Abrams! Check out the fun little clip below:
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