POLIAKOV, the Vodka of Extreme (extreme what??), unveils this its new digital experience: POLIAKOV Ice Quest.

POLIAKOV Vodka developed this experience in virtual reality (VR) using the HTC Vive headset. POLIAKOV Vodka recreated its unique freezing and futuristic universe through an immersive VR video game.

“We wanted to ensure maximum interactions for the player,” said William PLOQUIN-MAURELL, international POLIAKOV brand manager.

Early November, this 3D freezing universe has been made available to all with the release online of a video in 360°. This teaser video is to be watched on a POLIAKOV cardboard (or any cardboard capable device) to get the most out of the 3D effect.

Check out the video for yourself below, but just make sure to do so while sober.

Click here to discover the 360° POLIAKOV Ice Quest video!

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J. Luis

J. Luis is the current Editor-In-Chief here at GAMbIT. With a background in investigative journalism his work encompasses the pop-culture spectrum here, but he also works in the political spectrum for other organizations.

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